You have to keep your business and yourself out of any
trouble and put a single information without error. You should use branding and
logo to your site to easily understand by the user. You have to take permission
from your subscriber before sending any email to them.
1. Message
sending failure
You should take notice about the unsuccessful sending message. The email
that can bounce if the address is wrong or if there are some problems found in
the receipt mail server then the email will bounce which is known as
undelivered message and customers are unknown about your sending a message. You
have to identify the undelivered message to avoid communication problems.
2. Take a
list of unsubscribe
You have to trek about the subscribers and an unsubscribe link in your
email. If anybody sends a request to be unsubscribed then you have to take it
seriously. If you are not avoiding the list and sending email to them
continuously then it will be spam mail because they are not allowed or
subscribed. Those spam mails will be created lots of trouble for your business
as well as company.
3. SPAM
filtering
You should not add any shocking or pornographic features and problem
arising content in your newsletters. Nowadays a lot of complains has found
regarding above issues. Beside that there are some different issues like
controversial issues which should be avoided to smooth running your business
and retain your organization’s reputation. Therefore, you will become the top
ranking brand for your subscribers. SPAM filtering is one of the most important
factors for sending email. You have to be carefully handled the email and its
subject line because most of the time dishonest people are sending trap email
mentioning some attractive message in the subject line like to offer much money
and other fun for donor etc. Those are all spam which should be avoided all the
time. You have to be filtered your email list time to time and update the email
addresses of the subscribers carefully without any spelling mistake.
4.
Contact details are not found
Subscribers are getting your product information
through email and they are taking the advantages of your offers or products but
sometime they are not finding out the phone number and other website related or
location related detail information. So they will face problems. You have to
make sure that the contact details are included clearly on your list. As a
result, readers are easy to communicate with you.
5. Spelling mistakes
Nowadays, spell check is a common part of business.
Your English writing about product or promotion related information will be
without any spelling mistake to readers’ choice. You have to give more
attention to your product details and ultimately you will retain your potential
customers.
Unable to read your email on subscriber’s mobile is a common factor in
the modern era. Most of the people are using Smartphone nowadays and they are
checking their email, chatting (audio and video) everything on their iPad or
mobile. But sometime they will face a common problem that they could not
download the email attachments because the file size is
very high and the template you used are multiple columns.
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